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Segmentation & Customer Insights

See what makes your customers unique. Target, personalize, and grow—using data-driven segments and actionable personas.

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Why Invest in Segmentation & Customer Insights?

One-size-fits-all never wins. We help you discover key segments—by behavior, need, risk, or opportunity—so you can market, sell, and serve with precision. Get deeper insights for better retention, product decisions, and growth.

Move beyond averages. Act on the real differences in your audience.

Where Does Segmentation Deliver Value?

Customer Marketing & Targeting

Find your best prospects and tailor messaging, offers, and campaigns for each group.

Example: A retailer identifies high-value segments and customizes campaigns, boosting conversion rates by 25%.

Product Usage & Persona Insights

Discover which features matter most to which customers—guide product roadmap with facts, not hunches.

Example: A SaaS company builds personas from feature usage, helping development prioritize the right improvements.

Churn & Risk Segmentation

Spot which segments are at risk of churn or default—focus your retention and risk teams where it matters most.

Example: A bank uncovers at-risk segments and proactively offers retention programs, cutting churn by 15%.

Geo/Demographic & Personalization

Profile your customer base by region, age, or other factors—powering targeted services, outreach, and growth.

Example: A telecom provider tailors plans and messaging to different regions, raising satisfaction and reducing service costs.

How Our Segmentation Process Works

  1. Free Discovery Call: Share your segmentation goals and data. We’ll show examples, discuss options, and give transparent pricing—no commitment.
  2. Data Health Check: We review your data for completeness, coverage, and granularity—flagging any gaps up front.
  3. Segmentation & Analysis: We select and apply the right method (clustering, personas, risk scoring, etc.), profile and visualize segments, and deliver clear recommendations for action.
  4. Delivery & Handover: You get reports, dashboards, and guides for using segments—plus support contacts for activation and next steps.
  5. Optional Ongoing Monitoring: We offer quarterly segment refreshes and validation, so your insights stay up to date as your business evolves.

What You Need to Get Started

  • Relevant data (demographics, behavior, transactions, etc.)
  • Clear use case or business question (marketing, risk, product, etc.)
  • Sample size of at least 500 records/entities
  • Willingness to sign a mutual NDA (your data and segments are always protected)

Not sure if your data is ready? Most teams can start with what they have—book a free consult and find out what’s possible.

Starter Pricing

  • Pre-consult & Discovery: Free
  • Typical segmentation/insight project: $2,500 – $5,500

Contact us for a custom quote—every segmentation project is tailored to your goals, data, and audience.