Benchmarking & Competitive Analysis

Why Benchmarking?

Benchmarking is the process of comparing your business’s performance, costs, or customer metrics against industry peers or top performers. It gives you a real-world scorecard—not just numbers in a vacuum.

Why does it matter? Because you can’t improve what you don’t measure—and you can’t measure meaningfully without context.

Real-World Examples

Market Positioning

Are you ahead of the curve, or falling behind? We’ll show you where you rank among competitors—turning industry averages into practical action plans.

Example: A Michigan logistics firm learns it’s operating more efficiently than 80% of regional peers—helping them justify price increases to customers and attract investors.

Operational Efficiency

See how your costs, turnaround times, or customer service stack up. We’ll help you spot hidden bottlenecks and show exactly where you can catch up or leap ahead.

Example: A manufacturer finds their material costs are 12% higher than the industry average. With this insight, they renegotiate supplier contracts and boost margins.

Growth Analytics

Wondering if you’re growing fast enough? Benchmarking shows whether your sales, customer growth, or retention rates are outpacing—or lagging—competitors.

Example: A retail chain sees its customer retention rate is below the local average. We pinpoint which stores are losing ground, helping them focus their turnaround efforts.

Regional or Market Analysis

Which regions, teams, or products are over- or under-performing? Get a data-backed map to guide your investments, hiring, or expansion decisions.

Example: A healthcare provider benchmarks patient wait times across clinics and discovers one region is setting the standard—while another needs urgent attention.

How It Works

Free Discovery Call: Tell us your main goal and what you want to compare. We’ll explain how the process works, what’s possible, and what it costs—no commitment.
Data Collection (Secure & Confidential): We’ll set up a secure way to share your data, or help you connect the dots if you’re not sure what you have.
Benchmarking Analysis: We analyze your data, line it up against industry standards, and create easy-to-read dashboards and scorecards—no jargon, just insights.
Review & Recommendations: We walk you through the results and show you exactly where to focus for the biggest impact.
Optional Ongoing Monitoring: Want to keep your finger on the pulse? We can refresh your benchmarks each quarter or as your business evolves.

What You’ll Need to Get Started

At least one performance metric or KPI you care about (sales, costs, churn, customer satisfaction, etc.)
Access to your own internal data (spreadsheets, reports, database exports—don’t worry, we’ll help with formats)
A rough idea of the competitors, peers, or industry segment you want to compare against (we can help source external data as needed)
Willingness to sign a mutual NDA (for your peace of mind—your data stays secure)

Not sure if you have everything you need? Start with a free consult and we’ll walk you through it. Most clients are closer to “ready” than they think!

Starter Pricing

Pre-consult & Discovery: Free
Typical full benchmarking project: $2,700 – $4,050

Get a tailored quote based on your unique needs.